Home party plans have been around for years with the likes of Ann Summers and her sexy underwear range to the Body Shop with their all-natural ingredient range of smellies.
But today there are dozens of home party plans to choose from giving you a much wider variety. This is great news for women, especially stay at home mums, as this is a very flexible home business which can now be enjoyed selling items which you love and women can relate to.
However, a party plan business is not for everyone. At the end of the day it’s still direct selling and some people feel uncomfortable with selling face to face (I do).
So let’s take a look at what exactly a home party plan business entails and if you have the right characteristics to run this type of business.
You need to really think about the answers to these questions and be perfectly honest with yourself. Starting a new business takes time and money so you want to save yourself spending lots of time setting up a home party business and ploughing money into it only just to find out that you don’t actually enjoy it and it’s not for you.
How Much Time Do You Have?
Any new business takes a lot of time to set-up and gain momentum. After that you still need to put the work in to gain the rewards.
You might be thinking “But a party only lasts about two hours”, yes this may be true but a lot more work goes on behind the scenes.
These are some of the things you will have to do to start your party plan business:
- Source and test/try a product which you will be happy to sell;
- Draw up a list of invites;
- Write/type out invitations;
- Follow up invitations with a phone call;
- Make sure you have enough stock to sell;
- Buy food/nibbles for the event.
Tip: Invite 50 percent more people on top of your original number. People tend to cancel at the last minute or not turn up at all.
Below are some of the things you will have to do on a weekly basis to keep your business ticking along.
- Weekly ordering of products and associated paperwork;
- Continually seeking out people to host parties;
- Continually trying to recruit new agents into your business;
- Related general administrative work.
So as you can see all these little tasks build up, so you do need a few hours spare per week to make this business work for you on a part-time basis.
You Need To Be Excited About Your Products
I know this from first hand experience that in order to move your products you have to 100% believe in them. Many years ago I used to be in the Kleeneze network marketing company, I was very good at recruiting new distributors, but I hated putting the catalogues out and couldn’t get excited about the products (mainly household). With shops such as Wilkinsons and high street stores selling the same household stuff, the Kleeneze products were relatively more expensive and I didn’t feel 100% comfortable with this.
Therefore this had a negative effect on me selling the products. I eventually quit Kleeneze.
However, fast forward a few years to today and there are many female-related products that are now available to sell via direct selling home parties. Products such as jewellery, beauty products, skincare, home furnishings etc., I’m sure you will be able to find one that you can get excited about and would be more than happy selling at your parties.
Do You Have Drive, Motivation & Committment?
In order for any business to succeed you need to have the right mindset. There’s no point in getting into this with a half-hearted approach, you need to be really driven to get all your tasks done so you can build on your success.
A good way to stay driven is to set yourself some goals. What is your long-term goal? Would you like to buy yourself a new car in a years’ time or would you like to quit your job and work solely in your own business? If so, then set little mini goals to help you accompish this. Set yourself monthly targets. How many home parties will you have to hold to reach those targets? How many new agents will you need to recruit?
These are the types of questions you need to be asking yourself in order to reach milestones. It’s the planning and accomplishment of meeting these goals that keep you driven and motivated. Is this something which you think you can do; creating, planning and reaching goals?
Will You Be Good At Recruiting New Agents?
A big part of being in direct sales/network marketing is recruiting new agents into your business. This is how your business grows and succeeds without any extra work being untertaken by you. You earn a percent of the commission your agents make so it makes sense that the more agents you recruit, the more money you make.
You have to be able to gently persuade people to join you in business selling the same products. You must have an eye to recruit business-minded people who will be able to succeed in their own business, after all the more successful they are the more successful you will be.
You need to be confident enough to reach out to people and bring them into your team. You also need to be able to hold training sessions for your agents to get the best out of them and to make sure they’re running their businesses legitimatley under the rules of the companies Terms of Service.
Can You Speak In Front Of Groups Of People?
In order to run a successful home party busines, you will need to speak and demonstrate your products in front of groups of people. You need to do this comfortably and confidently. In addition, when you recruit new agents, you should be holding training meetings for your agents to train them into the business (as mentioned above).
You don’t necessarily need to be an extrovert, but you must be comfortable enough to stand up in front of people with a confident voice. It’s no good getting up there with a shaky, quiet voice as it gives out the wrong signals. You need to portray the image of a leader, as that is what you’ll be when you build up a team of agents.
So, How Did You Do?
Do you think you can do all of the above? I think the main message threaded through all of these questions is that you need to be a confident, motivated leader who can build a successful business for yourself and train others to do the same. Direct sales is not for the shy or faint-hearted kind of people, you need to get yourself out there to be heard and seen.