If you have a love for dogs and have some spare time on your hands, then this is a good home-based business for you.
Dog walking has become increasingly popular over the last few years and I think the reason being is that there are thousands of dog lovers who want or have dogs, but these people also have to go out to work too. You cannot leave a dog in the house for hours on end by itself with no outdoor walk to stretch the dogs legs and let it go to the toilet.
Therefore the time is right to start a dog walking business now; it’s simple and low-cost to set up and you get to work from home and choose the hours that suit you.
1) Your Business Name
You first have to decide on a business name, this is important for advertising purposes. Once you have decided on a business name, you might want to think of getting a logo designed for you. All you have to do is a search Online for logo designers and you can compare the prices, or you can go to www.fiverr.com and get a logo designed for $5.00. However, a logo is not necessary at this point.
2) Rates of Pay
Now you need to set your rates of pay. I would set a half-hourly rate as well as an hourly because an hourly rate may be too long for some dog owners’ needs. Look Online or ring around local dog walkers to find out what their half-hourly rate is as guidance. As I write this, a quick research Online told me that the half hourly rates in the UK are approximately £6.00 and hourly rate of £8.00.
You will also have to determine if a person wants one or more dogs walked at the same time. You would set these half-hourly prices and then add an extra couple of pounds on per extra dog.
3) Do I need Dog Training Qualifications?
No, not really. You just need a love of dogs and preferably have a dog yourself (but this isn’t necessary). I think the main issue would be to prove that you are legitimate and trustworthy, but your sincerity and friendliness should come across to the customer anway since I know you are a nice person
There are animal welfare courses that you can take either locally or by distance learning. If this interests you then you can have a read up on what’s available at The College of Animal Welfare http://www.caw.ac.uk/ If you want to take your dog walking business seriously and to the full extent, then a diploma in animal care would be a welcome addition to your business and attracting customers.
4) Marketing and Advertising
You have your business name (and logo), you have your rates of pay set, now all you need is dog customers!
Here is a list of things which I would do if I wanted to start my own dog walking business up:
1) I would create a small website (you can create a free one at http://www.weebly.com) and use this website as your main advertising material (your Online brochure). All my advertising would direct back to this website offering further information.
Put all the information on your website that you would think your potential customers would need to know, for example:
- Your rates of pay;
- Areas which you cover;
- Your contact information;
- A short bio about yourself (showing your love of dogs)
If you really cannot do a simple website for yourself then get someone to build one for you.
2) Now you have your website up and running, submit it to a few Online directories such as www.yell.com and www.thomsonlocal.com. Then submit it to pet/dog orientated directories and sites such as www.petslocally.co.uk.
4) Flyers are an excellent way to advertise for local small businesses and services. Create and print them off yourself or you can get them done cheaply at a printers for a more professional look. You can either deliver these yourself to areas where you are willing to dog walk or get a local distribution service to do this for you.
5) Word of mouth is an excellent and free way to get your service made viral. When you show that you provide an excellent service to your customers, they will automaticaly start talking about you and your services. You could also give them a few of your flyers or business cards and ask them to pass these onto their friends and family.
5) How Many Dogs?
You will have to check with your customers if they are happy enough for their dog to be walked with other dogs, some people are not keen on this idea. Also, individual Councils have various rules on how many dogs can be walked together at any one time by an individual so please check with your local council but the norm is usually no more than four dogs.
6) Business Practices
You won’t have much administration work with this type of business, but make sure you are registered as self-employed with the Inland Revenue and that you have a book-keeping system in place. You also need to look into insurance to cover yourself for any liability, normally this is a public liability type insurance.
So there you have it, a step-by-step guide to help you set up your own dog walking business. If you love dogs and enjoy the outdoors then this is a fantastic business for you – imagine getting paid for something you love doing anyway!