This home business is very popular with women, especially over the last ten years or so. There’s many reasons why this is which we’ll discuss further down the page.
Direct selling is ideal for women, especially stay-at-home mums, because you can work your business hours around your family. Even if you only work on a very part-time basis you can still make a decent income.
Plus the advantage with direct selling is that you’re able to expand your income to a much higher level simply by recruiting new consultants/party hostesses.
What Exactly Is Direct Selling?
Basically you would be selling products face-to-face to potential customers. Normally your first customers would be family, friends and acquaintances. You would then move on to new prospects via home parties, catalogues through doors, or Online via your website.
To start up in direct sales you first need to very carefully select a direct selling company which you can trust and whose products you would be happy and willing to promote. You would then invest in a ‘starter kit‘ from the company which will include everything needed to get your business off the ground to start earning some money from the onset.
How Do I Get Paid?
When you sell products you simply earn a percentage of the price of that product. You don’t have to buy any products or stock in advance and then sell them on, you simply only pay for the products which you have sold. In a sense you are getting the products at wholesale price and then selling them on at retail price and you keep the difference – but you don’t buy any products up-front!
You Get Sales From Customers – You Buy The Products At Wholesale –
Give to Customer Who Pays at Retail Price = You Keep the Difference £$
If the company which you have chosen has a recruitment model (i.e. where you recruit your own distributors), then you will also be paid a percentage of the commission from their sales too. This is known as network marketing or multi-level marketing.
This is the reason why the direct selling business model is so appealing to many people – making money from your own distributors at no extra effort or cost to you. So the more people which you bring into your ‘down-line’, the more money you will make. If recruiting will be an important part of your direct sales business, then the compensation plan should be another aspect to look into fully with each company before signing up.
How Much Can I Make?
The percentage of the commission obviously varies with each company, but it’s usually around the 20%-30% mark. Once you know your commission rate you should then be able to estimate how many sales you need to make to hit your financial goals.
For example, to make about £1,000 per month you would need to sell £4,000 worth of products based on a 25% commission structure. This isn’t taking into consideration any extra commission from any distributors you have in your team.
Why Direct Sales Is Ideal for Stay-At-Home Mums (Moms)
As I stated at the very beginning of this article, direct sales for women is a very popular home business opportunity. This is partly because over the last 10-15 years new direct selling companies have been popping up all over the place with the majority of them offering largely female-orientated products.
Products such as jewellery, health & beauty and home furnishings being the main categories. These types of products resonate with women and therefore are very easy to sell. In fact, these products practically sell themselves simply because women either need them (for their home) or desire them (jewellery, beauty products) – so there’s no ‘hard selling‘ involved what-so-ever!
This is also the reason why it’s fairly easy to recruit new consultants/distributors, because the products are female-orientated, are desirable to women and are easy to sell. You’ve just shown the host of one of your party plans how easy it was for you to make money so why wouldn’t she want to sign up and do the same for herself?
The other reason why a direct sales business is ideal for stay-at-home mums is because you really can work the hours that suit you around your family. For example, a popular selling technique is home party plans, and the best time to host party plans is on an evening when everyone is back home from work and the children are in bed.
If you can’t do evenings, then make arrangements for a lunch-time get together at your home or a local cafe. It’s totally up to you as to how you get your products across to your potential customers to make sales.
I must say at this point is that in order to be successful in direct sales you must be outgoing, enthusiastic about your products, confident and have a great desire to succeed no matter how many obstacles get in your way.
- Is A Home Party Plan Business Right For You?
- 8 Reasons Why Women Excel in Network Marketing
- Your Party Plan Checklist With Emphasis on Recruiting New Hosts