If you want to create a business website you need to be aware of a few things before you start out. If you’re not aware of these four things then you will probably lose hope, motivation, desire and finally give up.
When making a business website today, remember that it’s for the long-term. Success definitely does not happen in a few weeks or even a few months. In fact, you might not see true success until well after a year of working on your website every day.
This is how I didn’t succeed with my earlier websites as when it came to renewing my domain name for the second year, 99% of the time I didn’t bother to renew. Even though I had loads of content by working hard I saw that I was only making a few pennies with Google adsense or a certain affiliate programme so I thought that the particular site in question was never going to work.
It was only over the last year or so I’ve realised that this is the totally wrong approach and mind-frame to have.
It takes a good year or so for your website (and domain) to get taken seriously by Google. So by me turning my nose up at making ‘pennies’ was seriously the wrong attitude to have as those monthly pennies were actually a good sign that my website would take off in the future.
I just ‘give up’ too early and never got to saw the fruits of my labour. Oh well, onwards and upwards I suppose…
So here are my top tips when creating a business website today:
1) Be Patient and Be Prepared To Wait
In general, it takes a few months for your site to get any kind of real traffic and start to make money. I cannot possibly put a set deadline to this as many factors have to be taken into consideration such as the niche you’ve chosen, how well-written your pages are, how good you are at Internet marketing etc.
But you must be prepared to work on your site daily without any pay for a few months first – you’re just laying the groundwork. When you’re constantly working on your site adding pages daily or weekly and doing marketing activities on a regular basis, you should expect to see a ‘snowball’ effect sometime after the first year. This is when you start to see some kind of regular monthly income.
So basically, if you believe in your website, love the niche you’ve chosen and enjoy it, then don’t give up! Keeping plodding along and you will eventually succeed. You will!
2) Content, Content, Content
This leads me onto the second point. The second point is to keep on continually building content. When you create a business website you must understand that most of your time will be writing and publishing content for your site.
If you can, try and write one new web page a day with around 600-1000 words on each page. If you can’t do a page a day, try and do at least two pages a week. If you choose your keywords carefully and go for very low competition keywords, you will start seeing traffic build up slowly.
The more pages you write and publish, the more free search engine traffic you will receive. Aim for 100 pages as your first goal and then 200. If your niche allows it, aim for 500 pages (i.e. 500 main keywords) written over the next two or three years. Remember this is a long-term business, you build it up gradually.
3) ‘Natural’ Linking
Once you have 50+ pages of content up on your site you should start seeing a nice trickle of visitors coming in. It’s dependant on many factors, but you could be looking between 200-500 visitors a day with 100+ pages.
This should be with no incoming links yet. But in order to get that massive ‘snowball’ effect on your traffic you’ll want to get some quality incoming links which bring their own traffic to your site too.
Get your links and new visitors from a diversified range of places from article directories, guest blogging on top authority blogs in your niche and maybe some Press Releases.
No need to go over board and spend all your time link building. You should concentrate on spending the majority of your time on building more focused content pages for your visitors to read. If these pages are of any value (and they should be), you will find that people and other sites will link to you naturally.
Google states that they can tell between unnatural incoming links (link farms etc) and natural incoming links. You want to attract natural incoming links and keep everything ‘real’.
4) Keeping It ‘Real’
What do I mean about keeping it ‘real’? Well, anything that is done to fool the search engines to rank you highly and not give anything of real value to your visitors.
Your primary objective when making a business website succeed is to provide value to your visitors. If you feel uncomfortable about anything which you have done while working on your website then delete it and don’t do it again.
This could be copying a paragraph or two from another website or information source, to getting too many backlinks from one source (i.e. all your links from ezinearticles for example.)
When you’re making a business website to succeed for the long-term have a clear conscience in everything you do. You will succeed in the long-term.
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